About WhyShy

Darya Yakovleva is the blogger behind the Russian fashion blog, WhyShy…

Dedicated to bringing her readers regular inspiration in the way of creating the perfect wardrobe of key essential pieces, all while staying true to her relaxed chic philosophy.

WhyShy is a destination, not only for inspiration on how to wear trendy pieces, but also a perfect guide for travelers. Darya frequently travels the world for work, documenting her journeys across her various social media platforms.

All of the publication’s content and social media reach, along with Darya’s in-person work, are designed to appeal to a youthful generation who find themselves wanting, without any content ever being disingenuous or calculated.

Darya has collaborated with a multitude of brands ranging from high street to high fashion. As one of fashion tastemakers and influencers she has appeared in prestigious publications such as Glamour, Marie Claire, StyleCaster, Cosmopolitan and other.

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Don’t be shy to follow your dreams!